Multiple value creation is a topical issue of relevance to the water sector. On 12 March, water sector strategists got together to discuss the subject at a DWSI session. Multiple value creation involves the collective development of broad societal value. This offers an opportunity for the water sector to enhance its societal contribution, particularly in areas where it currently has no core task. This is no easy matter because, even if multiple value creation already occurs in the water sector, the tools to effectively highlight it are lacking. KWR research is contributing to the identification and establishment of values.